Bernard Zuel is an educator and mentor, providing media training for beginners to experienced public figures, and teaching music journalism within the journalism degree of Macleay College. He has been a guest lecturer in journalism and music at the University of Technology Sydney (UTS), Western Sydney University and Australian Institute of Music, conducted a course in criticism at the Sydney Writers’ Festival, and is a mentor with Information and Cultural Exchange (ICE).
Creating confidence in media presence and presentation by developing skills and techniques for all media environments.
Identifying and crafting a message.
Adapting that message for different platforms.
Holding to that message.
Examination of different media: their demands, expectations and methods.
Preparation: from research and rehearsal to the nitty gritty.
Interview techniques: individual and in groups.
Reading the room.
Presenting your case.
The media is not the enemy and there is no victory or defeat for anyone: learn to work with, use and adapt media for your purposes.