Bernard Zuel is an educator and mentor, providing media training for beginners to experienced public figures, and teaching music journalism within the journalism degree of Macleay College. He has been a guest lecturer in journalism and music at the University of Technology Sydney (UTS), Western Sydney University and Australian Institute of Music, conducted a course in criticism at the Sydney Writers’ Festival, and is a mentor with Information and Cultural Exchange (ICE).




Creating confidence in media presence and presentation by developing skills and techniques for all media environments.



Identifying and crafting a message.

Adapting that message for different platforms.

Holding to that message.



Examination of different media: their demands, expectations and methods.

Preparation: from research and rehearsal to the nitty gritty.

Interview techniques: individual and in groups.

Reading the room.

Presenting your case.


The media is not the enemy and there is no victory or defeat for anyone: learn to work with, use and adapt media for your purposes.

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